WOW! – Work of the Week – Shepard Fairey, Sedation Pill HPM



Shepard Fairey
Sedation Pill HPM
2013
HPM (hand-painted multiple), screenprint and mixed media collage on paper
40 x 30 in.
Edition of 10
Pencil signed and numbered


About the work:
IT TAKES THE SEDATION OF MILLIONS TO HOLD US BACK
It’s no secret, Shepard Fairey has always been open about controversial social and political topics, as evidenced in his artwork which promotes awareness of social issues. His aim in his work is to reawaken a sense of wonder about one’s environment.
This is exactly what this week’s Work Of the Week! WOW!, Sedation Pill HPM depicts. Shepard comments about this work, “The Sedation Pill print is inspired by the title of my favorite Public Enemy album “It Takes A Nation Of Millions To Hold Us Back”. I think the biggest problem in America is the indifference and complacency about important issues that results from much of the population being perpetually hypnotized by conspicuous consumption, social media, entertainment, and self-medication. Using sedation and escapism for relief from the rat race might make us less aware (blissfully ignorant) but also less empowered to improve our role within the rat race… a vicious cycle of cause and effect.”
However, something very interesting about this work, that many may not notice until pointed out is the influence of another social and political activist artist.
Fairey’s Sedation Pill could have been crafted 50 years ago by famed Pop artist Robert Indiana.
Using words like Stay Alert and Eyes Open as imagery to effectively convey his message, and of course the title of the work “It takes the sedation of millions to hold us back”. Fairey, creatively taking a page from Indiana’s playbook, not only uses words, but also positions them along side of geometric forms and shapes, and effective fonts to emphasize not only the word but its connotations.
Indiana brilliantly understood that words would not be enough. He had to pair them with form, shape, color, and draw the viewer in by making the work visually optical, and kinetic. Shepard Fairey did all this with Sedation Pill.
If the influence of Robert Indiana is not obvious to the viewer just on the merits of the work itself, well then Fairey let us know by adding the number 5 at the top right and bottom left of the work.
In 1963, Indiana paintied “The Figure 5”, owned by the National Museum of American Art, Smithsonian Institution, in Washington D.C.

Shepard Fairey, Sedation Pill HPM (detail)
Robert Indiana, The Figure 5

“I had seen a large retrospective of Demuth’s work and was mightily impressed. So I got off on that subject. I used the Demuth painting as a theme and, not liking to do those kinds of things, I decided to make the painting an homage to Demuth because I’m very fond of his work. There were five paintings all related to that particular theme, and those words simply came from earlier works. Some of my first word paintings were, for instance, just “EAT” “DIE”. And “EAT” “DIE” of course stem from the fact that the last word that my mother said before she died was “Eat.” But it relates to other aspects of the American scene. To complement “EAT” “DIE”– one really couldn’t go on doing that forever – I thought of the supplementary idea of “HUG” “ERR.” “HUG” was a family word for giving affection and so forth, and so it began to suggest covering some of the more formal aspects of life — existence and love and survival and sin and what have you.” — Robert Indiana
Sedation Pill HPM is a Hand Painted Multiple. This means that the entire paper that the work is printed on is all made of collaged elements of newspaper, torn stenciled patterns on paper, that Fairey is so well known for. Once the collaged paper is created, the image is then silkscreened on top of the paper. The torn elements of paper create a raw or rough look, as if this work was pasted on a wall on top of other previous works that had been there and have a worn or weathered look. After the silkscreen is placed on top Fairey then goes back and hand paints on top of the silkscreen, and margins.