8 1/2 x 10 1/4 in.
Edition of 250
Pencil signed, dated and numbered
About the work:
Ed Ruscha can be called the Jack Kerouac of art. Since his first road trip from Oklahoma City to Los Angeles in 1956, West coast Pop artist Ed Ruscha has been influenced by themes and icons surrounding America. The drive, which he took with his life long friend, classical guitarist and composer Mason Williams took about three days in a 1950 Ford sedan.
At the time, Ruscha, who has since become an avid photographer, did not own a camera and the only record of the trip is a log that the artist has kept over the years. The two friends, who were still teenagers at the time, used the log to keep track of their expenses as they were trying to stick to a budget. The log tells the story of their journey. Ruscha has said: “My art, really my life, evolved out of that trip. […] The log took the place of photographs. I got a camera soon after arriving in L.A.” American landscapes and text are what the artist is best known for, both of which emerged from from his cross country experience.
This week’s Work of the Week! WOW! is Main Street, by Ed Ruscha.
“Main Street” is part of the iconography of American life.
The “Main Street of America” branding was used to promote U.S. Route 66 in its heyday. Main Street is a generic phrase used to denote a primary retail street of a village, town or small city.
In small towns across the United States, Main Street is not only the major road running through town but the site of all street life, a place where townspeople hang out and watch the annual parades go by. In the general sense, the term “Main Street” refers to a place of traditional values. However, in the America of later decades, “Main Street” represents the interests of everyday people and small business owners, in contrast with “Wall Street”, symbolizing the interests of large national corporations.
Ruscha treats words as visual compositions which are typically categorized between pop and conceptual art. Works feature a word with strong connotations and a powerful visual impact. Ruscha uses the multiplicity of meaning to encourage the viewer to consider all the subconscious connotations of the word. This could be expanded to an exploration of the subconscious meanings hidden in all forms of language. The words elicits a mixed response within the viewer in which preconceived ideas about the subject are confronted and either validated or challenged.
Noting the transformation of Main Streets in American cities from small “mom and pop” businesses, ice cream parlours, and public square gatherings, to big box stores, chain restaurants, and consumers jay walking across the street, while burying their heads in their cell phones, the words Main Street takes on a much diff erent meaning than it once did. Ruscha’s Main Street, not only takes us back to the days of nostalgia, but also to modern times where Main Street meets and flirts with Wall Street. Innocence and American values are overshadowed by greed and technology. Overshadowed is the key word, because not only is Ruscha’s Main Street a sign of modernism replacing the past, but it also implies a sense of hope, that one day the traces of the past will lead to a happy memory, and a wanting to inject the future with the values of the days of old.
Rather than simply painting a word, Ruscha considered the particular font that might add an elevated emotion to the meaning much like the way a poet considers a phrase. By painting a word as a visual, he felt he was marking it as offi cial, glorifying it as an object rather than a mere piece of text.
The typography of the words in Main Street sets this piece apart from the majority of his work because it is not done in “Boy Scout Utility Modern.” Inspired by the Hollywood sign, the artist invented “Boy Scout Utility Modern” in 1980, and uses it regularly in his works. In this case, rather, the font seems closer in nature to “Times.” “Times” is a classic font, designed for its legibility so it is an obvious choice for a representation of the most famous street name in America: Main Street. Main Street is an ode and textual portrait of an American symbol.
Ed Ruscha is fascinated with the streetscape as a subject matter, and over the span of his six-decade career, Ed Ruscha has shaped the way we see it – depicting gas stations, signs or continuous photographs of Hollywood Boulevard. His works convey a distinct and bold brand of Americana. Ruscha explains. “I take things as I find them. A lot of these things come from the noise of everyday life.”
Archival pigment inks on Crane Museo Max 365 gsm fine art paper
46 x 30 1/2 in.
Edition of 100
Pencil signed and numbered
About the work:
Portraits are one of the great subjects of Alex Katz’s oeuvre. With his signature approach and style, he transforms his circle of family, friends and New York society figures into unforgettable icons. His works are defined by their flatness of color and form, their economy of line, and cool yet seductive emotional detachment.
Katz is the ultimate master of the flat style. His works may appear simple, but rather they are complex studies of color and shading. A student of color theory, he expertly captures depth and dimension with contrasting and complimentary hues like no other artist.
This week’s Work of the Week! WOW! is one of Katz’s most recent portraits, Laura 1. This work is the portrait of Laura Halzack, prima ballerina of the Paul Taylor Dance Company based in New York City. Alex Katz met Laura through Paul Taylor with whom he has collaborated with on over a dozen set and costume designs since 1960.
Laura, as many of Katz’s portrait subjects is presented without context. In the compressed visual plane, she is placed against a background of a single dark hue, which contrasts with the delicate peach tone of her skin. No additional narrative is provided other than her first name. This lack of narrative heightens the enigmatic qualities of the dancer, and allows Laura to exist in and of herself.
Influenced by film, television and billboard advertising, the composition of Laura 1 is like a cinematic close-up. The cropped view of the dancer’s profile is perfectly balanced with the black background. The work is cropped in a way that it seems Katz has captured a sincere, temporal moment, which he indeed has, given the ephemeral nature of dance.
Katz’s distinction as an artist lies in the fascinating reductive, flat style. His mastery of color and minimalism is timeless. His portraits, also have a distinctive quality in that he always represents the society of which he is a part of and, as a whole, can almost be experienced as a family photo album.
33 1/2 x 29 in.
Edition of 62
Pencil signed, dated and numbered
About the work:
“I tend to like things that already exist.” Jasper Johns
Jasper Johns is the world’s most critically acclaimed living artist. His work bridges the immediate post-World War II modernist trends of Surrealism and Abstract Expressionism with subsequent movements of Pop art, Minimalism, and Conceptual art.
Johns was ushered into the New York art scene in 1953, when he met Robert Rauschenberg. The two artists shared an intense relationship, both romantic and artistic, from 1954 to 1961. They had neighboring studio spaces and deeply influenced each other’s artwork, exchanging ideas and techniques that would allow them to break from Abstract Expressionism. Their relationship would lead to Johns’ discovery by famed art dealer Leo Castelli, who, while visiting Rauschenberg’s studio met Johns and saw his work. Castelli offered the young Jasper Johns his first solo show on the spot. It was during his first exhibition that Alfred Barr, the founding director of the MoMA, purchased a number pieces that were on display, instantly making Jasper Johns a force in the art world.
Johns’ breakthrough style was to appropriate popular iconography in his works with a rich treatment of the surface as lush and painterly. By representing common objects and images in the realm of fine art, Johns broke down the boundaries traditionally separating fine art and everyday life. However, rather than direct representation or abstraction, Johns made signs, like flags and targets, iconic images in his works. The “things the mind already knows” were his ideal subject because of the varied meanings each carried with it. This would lay the foundation for the Pop art movement’s aesthetic embrace of commodity culture, paving the path for Andy Warhol, James Rosenquist among many, many other post-war artists.
While Johns continued to produce paintings that incorporated Abstract Expressionism’s gestures and color blocking, he shifted his focus from the finished image to the concept behind it. His process, which he believed to be the actual art, took on greater importance. The artist made a seamless transition into print making. For Johns, printmaking was a medium that encouraged experimentation through the ease with which it allowed for repeat endeavors. His innovations in screen printing, lithography, and etching revolutionized the field.
As the Pop art movement grew around him, Johns left behind the colorful works filled with familiar gestures and images and turned to a darker palette. Some critics attribute the shift away from color and toward the grays, blacks, and whites that dominate many of his canvases from the early 1960s to the rocky end of his relationship with Rauschenberg.
This week’s Work of the Week! WOW! is Jasper Johns’ Device.
Created in 1971-72, Device masterfully plays with different tones of grey, white and beige. The works that use what Johns called “the device,” were made from two stretcher bars attached to a canvas frame with butterfly screws, creating a mechanical arm, that would be used to scrape the paint on the surface in a circular shape. All of these elements from the “real” world undercut the traditional idea of a painting as an illusion. The development of the device theme in Johns’ work progressed to incorporate other themes, such as the abundant use of text. His techniques stress conscious control rather than spontaneity.
Over the past fifty years Johns has created a body of rich and complex work. His rigorous attention to the themes of popular imagery and abstraction has set the standards for American art. Constantly challenging the technical possibilities of printmaking, Johns laid the groundwork for a wide range of experimental artists that came after him.